Hi, I’m Aspen Ma, a product designer with three years of experience. My specialty is designing responsive B2C websites and apps, especially ones that bring people together, serve the social good, and enable formation of online communities. I’m interested in emerging technologies like AI and the Atmosphere, finding applications that earn people’s trust and improve their lives.
I launched new features for an event organization app with 28,000 users. A new way for attendees to participate in large tournaments was added. Hosts were given new tools to communicate who was eligible to attend events, with a 10% adoption rate.
I overhauled the search and browsing experience of a modular fiction archive to make it faster for users to find what they want. The new site uses powerful e-commerce style filtering users are likely to be familiar with. Along the way, I gave the site a visual update to improve information hierarchy.
I created comprehensive marketing materials for a SaSS startup, including website, logo, and promotional video. During this period, the company gained $5 million in funding. My website redesign increased average engagement time by 561%.