I’m Aspen Ma, a Bay Area Product Designer who brings clarity out of chaos. I create intuitive interfaces for information-heavy platforms, so users can make informed decisions quickly. Additionally, I refine the brand identities of early-stage startups so their digital presence tells a cohesive, compelling story. If you’ve got a project that brings value to people’s lives, I’d love to talk about it.
I overhauled the search and browsing experience of a modular fiction archive to make it faster for users to find what they want. The new site uses powerful e-commerce style filtering users are likely to be familiar with. Along the way, I gave the site a visual update to improve information hierarchy.
I launched new features for an event organization app with 28,000 users. A new way for attendees to participate in large tournaments was added. Hosts were given new tools to communicate who was eligible to attend events, with a 10% adoption rate.
I created comprehensive marketing materials for a SaSS startup, including website, logo, and promotional video. During this period, the company gained $5 million in funding. My website redesign increased average engagement time by 561%.